We’ve been helping guide the Tostitos brand for a couple of years from a brand that was always at the center of the table, to someone who is now the center of the conversation.
In the first campaign we paired up comedic duo Kate McKinnon and Dan Levy to launch Tostitos Habanero Rounds. A campaign that was centered around togetherness moments.
Finding success with Dan, the second campaign was build around FOMO. One-of-a-kind PR bags were created that took togetherness to a new level with all flavors being in one bag. Dan Levy launch the films by missing out on all the good stuff that happens around the chip bowl and catching a severe case of FOMO.
Dir: Martin Granger