When you’ve got a problem, when you want it done quickly, not half done, you want it done properly, done right. And that’s what this campaign celebrates. They way things should be done, like insurance.
But let’s face it - Insurance is dull.
We had to make it not dull.
An insurance ad that isn’t dull - That’s how it’s done.
The idea won the pitch and gave birth to Direct line sponsoring greatness wherever it raised it’s head.