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Paddy Power

Take the world’s most controversial gambling brand, the world’s biggest football tournament, and the world’s most controversial country, then put it in a brief. Sadly for the health of everyone involved, Russia was completely off limits due to obvious novichoked reasons.

So we made an ad about the second most controversial thing in the world at the moment. VAR.

Director: Andy McLeod

Paddy Power - World Cup 2018